For businesses and marketers, it’s no longer a question of “should I invest in mobile marketing” but “how much should I invest in mobile marketing”. According to Smart Insights, 80 percent of Internet users own a smartphone and comScore notes that 80 percent of social media time is spent on a mobile device. Mobile is …
Mobile is reshaping marketing strategies and transforming brands and customer experiences by creating unique web experiences. Our brands are constantly judged on how well or how high we show up on the Search Engine Results Pages (SERP’s) and how fast and accurate we can make our information available from any mobile device.
With the importance of mobile in the consumer’s life today, as marketers, we now have to take into consideration how our content is consumed on all mobile devices, whether that’s a phone, iPad or tablet and how best to make said content effective….
Mobile continues to be a key focus for marketers. Digital marketing research expert eMarketer predicts that by 2020, mobile advertising will overtake the amount spent on television advertising. Mobile is here to stay and as such, dedicated mobile marketing budgets are now needed for brands to compete in the ever-evolving mobile space. Here are five current trends in the world of mobile marketing.
